• Farley Post Office, New York, New York
  • In collaboration with: Magnetic Marketing

Samsung Galaxy 2 Launch

As part of the the massive international launch of the Galaxy Note 2, SWP built a multifaceted event in the Farley Post office. Now vacant, the Farley Post Office was once the main mail sorting center in Manhattan. The event included a keynote address by some of Samsung’s top execs, a Samsung “Market Place” where participants could interact first hand with the unreleased devices, and closed with a surprise performance Kanye West concert.

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