Old Navy wanted to push the boundaries of New York’s prestigous Fashion Week, by producing their own “Un-fashion Show” in Bryant Park. The event was to promote their new line of “Rockstar Skinny Jeans”.
SWP designed, created, and built a custom stage modeled after the jeans. Participants had the opporrunity try on a new pair of jeans, walk the runway, and leave the event wearing a new free pair of jeans. The event hosted over 2,000 guest on the runway, and the colorful jeans could be seen throughout the city that day.
Jenny McCarthy Emcee’ed the event, and walked the runway with participants throughout the day. The closing of the event featured a free suprise performances by the Backstreet Boys for a exstatic crowd of all ages.