• Times Square - Broadway between 45th St and 47th St
  • In collaboration with: FleishmanHillard

US Soccer Celebration

The US Soccer Federation came to Times Square to celebrate its 100 year anniversary. To commemorate the momentous occasion, SWP constructed a 40 yard enclosed soccer field, where fans had the chance to show off their skills to the times square crowds.

US Soccer legends Cobi Jones, Alexi Lalas, Tab Ramos, Carli Lloyd, and Michelle Akers all came down to show their thanks . The legends also joined in on the competition, and played pickup games with fans throughout the day. Volunteers, soccer fanatics, and pass’er by fans all congregated around the field to show their love for the sport and the country’s most notable athletes.

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