To promote tourism for the country of Colombia, SWP produced a 10 day event in Times Square. The kick off to the festivities featured a surprise show by the grammy award winning artist, Fanseca. As fans fathered to watch the performance, a flash mob broke out into a dance to add to the days entertainment. For the remaining days, the team ran a social media campaign through twitter in which fans who were able to amass the most amount of retweets won an all-expense paid trip to Colombia. Participant’s tweets were broadcasted onto one of Times Square’s biggest billboards.