In anticipation of what some think could be the biggest fight of the decade, SWP helped produce the launch event for an 11 city press tour. The fight featured the current greatest pound for pound boxer in the world, Floyd Mayweather, and the 22 year old Mexican phenom, Canelo Alvarez. Crowds gathered in Times Square in the early morning to show their support for the fighters. Times Square erupted as the fighters walked down the entrance and stood toe-to-toe for the first time. Executives from Showtime Boxing were on site, as well as promoters and trainers from both fights camps, which were Team Mayweather and Goldenboy Promotions.