As a promotion for Red Bull’s cliff diving world championships, Red Bull and SWP teamed up to produce a film shoot of epic porportions.
SWP handled all production and marine coordination, and worked with NYPD, Coast Guard, and City officials to gain permission to allow Orlando Duque, one of the world best cliff divers, to dive out of a helicopter at 80′ above the Hudson River in front of the Statue of Liberty. As the sun rose over the city, Orlando performed a flawless dive into the river with the Lady Liberty and Battery Park City as the shot’s back drop.
The shoot took the media by storm, and landed a spot in almost every top news outlet, and ammased over 90 million media impressions worldwide in its first week. The shoot was a fantastic lead up to the Red Bull Cliff diving world championships that was taking place in Boston that weekend… Which Orlando happened to place first in.