• Union Square Park, New York, New York
  • In collaboration with: CP&B

Old Navy Ice Block

As a summer kickoff, CP&B and SWP brought a 7′x7′ customized ice cube with Old Navy flip flops frozen into the sides, into Union Square. Viewers were able to use their most creative technique to remove the flip flops from the ice. Those less patient received coupons to their retail store

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