• Times Square, New York, New York
  • In collaboration with: MKTG

NIKE/NFL Broadway Bowl

To celebrate the partnership between NIKE and the NFL, SWP, in conjunction with MKTG, pushed imagination to the limit by building the largest structure ever built in Times Square: a 60-yard fully enclosed turf football field for a Pro-Athlete, Celebrity and Notable NY’er Showdown, including players Mark Sanchez, Justin Tuck, Dwayne Bowe and Matt Ryan.

 

The football match was played for the crowd of avid football fans, surprised tourists and locals, as well as young students, who came in to play a few drills with their football heroes before the game.

 

With only one night to load-in and construct the field and stadium, SWP meticulously designed, coordinated and implemented the entire project.

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