• Times Square
  • In collaboration with: Lacy Maxwell Productions

Honda CR-Z Launch

Honda did a 5-block take over of Times Square to promote the launch of the CR-Z Sports hybrid coupe. Beyond its impressive set up, it was also the first event to ever integrate 3D footage that was broadcasted in a public space. Chart topping rapper and producer, Pharrel, performed for the massive crowd, as his set was streamed to some of Times Square’s biggest billboards.

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