• Times Square, New York, New York
  • In collaboration with: The Marketing Arm

Frito Lays “Do Us A Flavor”

To promote Frito Lay’s “Do Us A Flavor”  tour which asks fans to submit their wildest chip flavor idea, SWP helped place a 2 story customized structure made out of shipping containers in the heart of Times Square. Viewers could enter the structure and test Frito Lays new flavors and post which flavored they liked best via various social media outlets.

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