Diwali, which is the Indian festival of lights, had an emphatic entrance to New York during its debut in Times Square. Despite being nearly a month away from the actual day of the festival, thousands of Indian-Americans came out to show their national pride. The event was produced to bring awareness to Indian culture, but also to promote tourism to India through Maharashtra Tourism. Dance teams, food vendors, fashion shows, and art displays filled Times Square for a packed schedule of entertainment.
By nightfal, eager fans packed the plazas as pop music icons and Bollywood stars graced the stage. Times Square erupted in cheers as Bollywood star Ranbir Kapoor suprised the crowd to promote his film coming out this year.