• Best Buy Theater, New York, New York
  • In collaboration with: Lacy Maxwell Productions

Casemate Launch Party

To launch a new line of Casemates iPhone cases, they turned Best Buy theater into a red carpet party, concert and fashion show. Fergie worked the carpet and served as the evenings host, while Common hyped up the crowd with an memorable performance. Casemate avoided making just another fashion show, and cleared paths through the crowd throughout the night for models to walk through while showing off their new line of cases.

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