• Times Square, New York, New York
  • In collaboration with: Bezeq

Tel Aviv to Times Square Event

SWP went international with Israel’s leading telecomunication provider, Bezeq. The event was set up simultaneously with an event in Tel Aviv which allowed participants on opposite sides of the world to share in a cultural experience. The culmination of the event was a international tug of war, where a teams in both cities pulled a rope in front of a video wall that was broadcasting their other city. The harder one side pulled, the harder a wench pulled in the other city, making it fully interactive.

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